Will shoot for food...
I was approached a couple of months ago by my housemate to do some shots of the people at his work, the current website and promotional images being terrible. The deal was if they didn't use the shots, he would buy me dinner, if the shots were used the company would take me out for a meal. In a way working for almost free, but the difference being that this would not have taken place as a paying gig for any other photographer, so I wasn't doing someone else out of paid work. In addition I was getting shots to use for my portfolio and valuable experience in getting a group of unenthusiastic strangers to look like an active, dynamic bunch of go getting corporate tigers.
I lucked out with the weather on that day, cold but clear and still outside, so I set up some lights outside in a courtyard and after a couple of test shots got the guys from the company to come out and have their shot taken. They are a small web technology company, so I had a list of 9 people to shoot in a range of situations.
I then moved inside and set up some lights in the board room with the intention of some very evenly lit shots against a plan background and a team shot of the senior management.
In general terms I the day went well, technically the light worked OK, it was nothing overly creative, but that was the brief. However I did come away thinking that there was things that weren't right and would be changed next time.
- Get buy in from the senior management. I arranged this shoot through my housemate as the main contact within the company, when I arrived there was nothing from the company directors to demonstrate to the rest of the guys that this was an important thing for the company. As a result some of the people looked very forced into doing this and somewhat unenthusiastic. My feeling afterwards was if I had taken the time to make sure that the management had buy in to the idea and had made the rest of the team very aware of the value and importance then I would have got some very different expressions and reactions from the rest of the team.
- Image is everything. Going back to the point above, a strong value statement from the directors of the company would have gone some way to making sure that the team was properly turned out for the occasion. On the day there was mix of casual and more formal dress which meant that when taking shots of the whole company they looked like a very mixed and bunch and less of a cohesive team.
- It's the details that count. For most of the shot I was primarily concentrating on the expression and the overall pose, however once I got back to the lab it was the unruly collars, the jackets not done up and the hair out of place that I couldn't help but notice. As well as making sure the subject is relaxed and posing comfortably more needs to be done to make sure the details are right.
- Go long for headshots. I did a couple of test shots using the long end of a 70-200 at F4 and wish I had taken the time to change lenses, move the set up and take the shots for everyone. The additional separation from the background due to the decreased depth of field from the long lens was definitely worth it on the final image.
- Get the right height. There were a couple of particularly tall people in the shoot list, going back over the pictures having them looking down at the camera just didn't look right as well as creating some additional chins on some of the guys. Small stool or even the camera kit box to stand on would have helped the angles.
- Sandbagging. If I'm outside, in Scotland, in winter, or indeed anywhere else at any other time, with an umbrella up on a lightweight stand then there needs to be a little more weight keeping things together.
The feedback was positive on the pictures, so all that remains is to sort out where we are going for food. I hear that the
Witchery in Edinburgh is nice..